ANALYSIS THE ROLE OF ISLAMIC BANKING AND MARKETING STRATEGIES THROUGH THE HALAL FOOD AND BEVERAGE INDUSTRY IN EFFORTS TO DEVELOP TOURISM VILLAGES

Authors

  • Gema Sri Basyir University of Mataram
  • Lalu Takdir Jumaidi University of Mataram

Keywords:

sharia bank, halal food and beverage, tourism village

Abstract

This research aims to explain and provide an overview of the role of sharia banking and marketing strategies through the halal food and beverage industry in developing tourist villages in Central Lombok. The research paradigm used is interpretive and phenomenological as a research approach. The type of data collected in this study is primary data with data collection techniques in the form of interviews and documentation. The results of this research reveal that the role of sharia banking in Sasak Aren MSMEs is only in the form of promotion because these MSMEs are still relatively small and adhere to religious principles. Even though it is relatively small, these MSME products have complete certification, especially halal certification which is used as a marketing strategy in product development.

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Published

2023-11-22