E-government branding: a conceptual paper

Authors

  • Vita Fathya Politeknik Imigrasi
  • Muhammad Arief Hamdi
  • Mila Rosmaya
  • Mas Budi Priyatno
  • Gunawan Ari Nursanto
  • Catur Susaningsih
  • Seno Setyo Pujonggo
  • Wilonotomo

Keywords:

E-government, Branding, E-government Branding

Abstract

The public sector has provided technology-based service which has profound impact on public behavior as its clients. The public service has widely used information and communication technology, which is known as e-government to interact with its clients. To communicate the e-government, public sector organizations apply marketing approaches such as branding. The purpose of this conceptual paper was to analyze the branding of e-government. Utilizing the concept of public sector branding and service branding, this paper proposes the definition of e-government branding, including its benefits and typologies.

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Published

2023-11-22